Wednesday 27 May 2020 - Director LUIGI CARICATO -

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The QvExtra! International and CEQ Italia, Alliance Sets Out to Conquer USA and Japan

The ShiftTowards Internationalization in Favor of Quality EVOOs in Two of The Fastest-Growing Global Markets


The QvExtra! International and CEQ Italia, Alliance Sets Out to Conquer USA and Japan


EXTRA HEALTHY LIVING is the three years campaign in the US led by the Italian Consorzio Extra vergine di qualità CEQ Italia and the Spanish partner QVEXTRA!, financed by the European Union to promote the health – giving features of European high quality EVOOS -Under Reg. 1144/2014.
Within the first mission of the campaign, training classes were held in Chicago on October 16th and 17th at Ivy TREE Studios, then in Massachusetts at The Cambridge School of Culinary Arts (18th and 19th October) and finally in Miami at The Chaplin Hospitality Mangement College, FIU on the 23rd and 24th.
A large number of participants were involved in the training activities: almost 90 students in total, 16 in Chicago, 26 in Cambridge and 46 in Miami. This result witnesses the growing interest of the American consumers for the healthy lifestyle and high quality food, especially from Europe.
Among the participants there were professionals of horeca sector and media (the Ivy Tree Studios Chicago), chefs and people from the food sector, food and cooking enthusiasts (the Cambridge School of Culinary Arts, Cambridge), and the new generation of future chefs (the Chaplin School of Hospitality & Tourism Management).

Guided by the Italian and Spanish experts Natalia Ravidà (President and Owner of Ravidà Company), Mario Rizzotti (Iron Chef America Judge), Javier Moyano Lopez (Head Chef Hotel Villa Magna), Maria Luisa Diego Castañeda (Commercial Department USA-Canada at Garcia de la Cruz Usa) and Marco Petrini (President Monini North America) the students learned more about the Evoo nutritional properties and experience directly how the extra virgin olive oils with different flavors and features can be used in various recipes and cuisine.
An important result achieved is the new partnership with the Cambridge School of Culinary Arts and The Chaplin School of Hospitality & Tourism Management, FIU, for future editions of the classes in 2018 and 2019.


Two stakeholders'dinners were organized in Chicago at Ivy TREE Studios on October 16th and in Miami at Dolce at the Icon South Beach on October 20th, for a total number of 60 guests (30 in Chicago and 30 in Miami), among them journalists, bloggers, food sector operators and representatives from the institutions, to create a network of testimonial and ambassadors of European high quality Evoo. With the special contribution of Chef Mario Rizzotti, Chef Javier Moyano Lopez, and the Hosting Chef Max Guerri at Dolce at the Icon Soucth Beach.
Among the bloggers who attented at the events and posted about us: Chicagogrammers, Inspiringkitchen, the Balanced Babe, The Bohemian and the Chef, Yuppie Eating, Sebblog, Molly Matelsky, CluelessApp and others.

CEQ Italia is a non-profit organization which founded in 2001 to promote the culture of quality EVOO and provide correct information of EVOO to consumers as well as to protect and guarantee the quality of EVOO released on the market. There are currently 37 members though out Italy.

QvExtra!is a private non-profit organization which founded in early 2013 and aiming to promote EVOO on both a national and international level. It’s 44 member companies are all producers of EVOO.

OO G - 01-12-2017 - All rights reserved

Luigi Caricato


Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

A Tuscan PGI oil made by Terre dell’Etruria, a farming cooperative society that has invested all it has on its members, expertly helping and guiding them towards quality and success. The most impressive features of this extra virgin oil, flavour apart, are its remarkable quality/price ratio and extraordinary yield > Luigi Caricato

Signature recipe: Chocolate bread pudding with evoo

Signature recipe: Chocolate bread pudding with evoo

Marisa Iocco, chef and owner of Spiga Ristorante in Boston, offers us a typically American dessert, very popular and now considered so familiar that it cannot be taken off the menu, as much as it is required. The same dessert was proposed during the communication and training project held at the end of 2019 in Boston, Providence and New York, organized by the quality consortia of extra virgin olive oils Ceq Italia and, for Spain, by QvExtra! with the support of the European Union.

Olio Turri's blog, a happy exception

Olio Turri's blog, a happy exception

Very few oil producers run blogs. Turri's, with its minimalistic design, is both simple and elegant. It is also available in English: posts are published at regular intervals and dispatched through newsletters > Luigi Caricato


The art of healthy eating

The fruit of tradition, care and a passion for quality. Our story starts here, in Puglia. The beating heart of the Mediterranean Sea. This is the birthplace of our oil-making art, an art that has always considered olives as a living body. Video Spot Corporate by Masseria di Sant'Eramo