Tuesday 23 July 2019 - Director LUIGI CARICATO - staff@olioofficina.net

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Avant-garde, a window to the future

Avant-garde, a window to the future

What type of oil has the future in store for us? Meanwhile, here is the card launching the fifth edition of the Olio Officina Festival. The illustration is by Valerio Marini and the graphic design by Alberto Martelli


The Blues Brothers

The Blues Brothers

During the 2014 Olio Officina Food Festival, cartoonist Valerio Marini paid his tribute to this film in his "Celluloil Heroes" exhibition.


Modern times

Modern times

Do you remember the famous film written and directed by Charlie Chaplin, who also starred in it? Modern times is impressed in everyone’s mind. It was first screened in February 1936. During the 2014 Olio Officina Festival, cartoonist Valerio Marini paid his tribute to this film in his "Celluloil Heroes" exhibition.


Spoony cutlery

Spoony cutlery

Look, but don’t blush. Valerio Marini’s inventiveness knows no limits


A house on an olive tree

A house on an olive tree

Here it is, a lovely little tree house discovered in southern Italy. It is made of wood, and was built on an olive tree growing in the La Goccia d’Oro cooperative farm in Menfi, in the environs of Agrigento: The house however is for children only


You have been informed

You have been informed

This is how passers-by are informed about the presence of olive oil. This picture was taken in New York: a large sign on the shop window tells all the customers what oil is used at the venue


Hands tell a story

Hands tell a story

The picture of the ninety-four-year old grandmother of Antonio Lullo, a young producer from the environs of Salerno, and a member of the Opificio Citra network, expresses remarkably well the passing of time. Hands reveal our identity, our story, and the plastic olive harvest crate is the element of novelty, of rupture with the past


Sensuousness

Sensuousness

Sometimes the right touch makes all the difference


Diamond olive

Diamond olive

A diamond is forever. Isn’t that how the old saying goes? An original cartoon by Valerio Marini


The hand oiler

The hand oiler

Among the various Artist Oil Jugs on display at the exhibition organized by Arte di Mangiare (The art of eating) during the Olio Officina Food Festival there is that designed by Lucio Perna, called "Oliatrice" (The hand oiler) for fairly obvious reasons


Happy Easter

Happy Easter

An original cartoon by Valerio Marini


Oil or perfume?

Oil or perfume?

So precious, so unique. The pure scent of olives


Collectors’ mignon bottles

Collectors’ mignon bottles

Antonio Almagro has a hobby: he collects mignon bottles of extra virgin olive oil. He is interested in bottles with a capacity of 150 ml or less, as well as small cans (250 ml or less). In just sixteen years he has come into possession of over five thousand items


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NEWS
SOCIAL
EXTRA
INTERVIEWS

A new paradigm

Interview with Pasquale Forte: “Nothing is the same any more. Consumers have changed, but so have their philosophy and approach to life. Today they want to live through their emotions: smelling, tasting, trying. Advertising is a serious job. In order to be influential, it is vital to develop new messages" > Luigi Caricato

You have to experience the oil

Interview with Gian Franco CarliOur oil is “made by the people who bring it, brought by the people who make it”, without using middlemen. You have to experience the product. You have to immerse yourself in it. To the point of saturation. Penetrate through to its heart. In fact, if you can’t manage to crystallize what you want to tell consumers in one single idea, one single topic, you can’t be creative. A good rule is to always tell the truth, and if possible the whole truth. Because in the long term, only the truth will win over people’s trust. And what other purpose should there be for advertising, if not to encourage and establish trust? > Luigi Caricato

There’s no universal blend

Interview to Fabrizio Fusi, founded two companies Castel del Chianti and Fiorentini Firenze: "You have to aim for an oil that’s as harmonious as possible. Everyone always wants an oil that’s not too fruity, not too bitter and not too pungent. A mild oil raises fewer issues with a consumer, but the milder an EVO is, the more criticism it will encounter during panel tests and in any case, it will have a shorter shelf life" > Luigi Caricato

If made well, oil is good regardless of its origin

Her greatest dream is that extra virgin olive oil will become popular all over the world. For Maria Flora Monini it is necessary to invest in advertising. Promoting not only the brand, but also the culture of a product. > Luigi Caricato

EDITORIAL
DIXIT
TASTE
Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

A Tuscan PGI oil made by Terre dell’Etruria, a farming cooperative society that has invested all it has on its members, expertly helping and guiding them towards quality and success. The most impressive features of this extra virgin oil, flavour apart, are its remarkable quality/price ratio and extraordinary yield > Luigi Caricato

My name is Italo

My name is Italo

An extra virgin olive oil from Abruzzo, made from blending oils of five olive cultivars, including the widely acclaimed Dritta. A soft oil, full of fruity attributes that give it body and personality. Versatile, with a great quality-price ratio and excellent dressing efficiency, it bears the signature of Fattoria del Torquato > Luigi Caricato

COOKING
Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Extra Virgin Garda DOP olive oil’s distinctive traits are its naturally delicate flavor and its elegance. At the taste it can be recognized for harmony or its organoleptic notes and for the light and balanced aromas: the scents of fresh grass, aromatic herbs, hay and artichoke, together with the typical almond aftertaste, make it unique. Recipe by chef Carlo Bresciani

Quinoa and lentil casserole

Quinoa and lentil casserole

This dish is perfect for a evening meal: full of healthy, nourishing ingredients, it will delight every pulse, veggie and herb-loving person. A recipe given to us by Olio Turri Fratelli

WEB
Olio Turri's blog, a happy exception

Olio Turri's blog, a happy exception

Very few oil producers run blogs. Turri's, with its minimalistic design, is both simple and elegant. It is also available in English: posts are published at regular intervals and dispatched through newsletters > Luigi Caricato

OO VIDEO

The art of healthy eating

The fruit of tradition, care and a passion for quality. Our story starts here, in Puglia. The beating heart of the Mediterranean Sea. This is the birthplace of our oil-making art, an art that has always considered olives as a living body. Video Spot Corporate by Masseria di Sant'Eramo