Tuesday 23 July 2019 - Director LUIGI CARICATO - staff@olioofficina.net

log in - register - advertising - donate

pleasures > events

The USA olive oil market

Special report on the WOOE, with interviews. Madrid is hosting the sixth World Olive Oil Exhibition on March 29th and 30th. What is the latest news from the global olive oil industry? Here is the opinion of James Otte from La Tienda, a major US olive oil importer

OO G

The USA olive oil market

The press office of WOOE, the exhibition devoted to prime olive oils, has interviewed some of the leading protagonists of this sector. These interviews are here for our readers to see, courtesy of Ms. Cristina Villar.

James Otte: “We have imported Spanish Extra Virgin Olive Oil since 1996. Tienda currently imports and sells in North America 29 brands of high end gourmet olive Oil”.

James Otte: “La Tienda supports Spain and her culture by offering the deepest selection of high quality traditional and iconic products, through e-commerce, catalog, retail and wholesale channels. Whenever possible we support family-owned companies that produce hand-made products using free-range and sustainable resources. Our goal is to treat our customers and employees like family, to educate our customers about the products, values and traditions of Spain, and to be the recognized leader in offering fine Spanish products in North America”.

Which are the main challenges facing the future development of the olive oil market in your country?

The US olive oil market is highly competitive, filled with products from all over the world as well as from the US. There is so much diversity in the category as a result that it would take a lot of advertising and promotional spending for a particular brand of olive oil to come in and gain significant market share.

Could you comment on the local olive oil production in USA?

Olive oil production in the US is in its infancy and shows no signs of slowing down. California is the dominant producer but other states are producing as well. The US producers are well organized and are trying to gain an advantage by:

1) being locally produced and

2) claiming to produce to the very highest standards.

That said, US olive oil still only accounts for 2-3% of olive oil consumed in the US. THIS WEBSITE has good information on US producers.

Which markets are currently showing the most promise for olive oil imports in the USA?

I am not certain that there's a particular market here that has not yet reached the saturation point for olive oil imports. And with the huge number of shoppers who now buy groceries online, everyone has access to everything.

 

 

Photo by Luigi Caricato

OO G - 05-03-2017 - All rights reserved

DIXIT
TASTE
Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

A Tuscan PGI oil made by Terre dell’Etruria, a farming cooperative society that has invested all it has on its members, expertly helping and guiding them towards quality and success. The most impressive features of this extra virgin oil, flavour apart, are its remarkable quality/price ratio and extraordinary yield > Luigi Caricato

COOKING
Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Extra Virgin Garda DOP olive oil’s distinctive traits are its naturally delicate flavor and its elegance. At the taste it can be recognized for harmony or its organoleptic notes and for the light and balanced aromas: the scents of fresh grass, aromatic herbs, hay and artichoke, together with the typical almond aftertaste, make it unique. Recipe by chef Carlo Bresciani

WEB
Olio Turri's blog, a happy exception

Olio Turri's blog, a happy exception

Very few oil producers run blogs. Turri's, with its minimalistic design, is both simple and elegant. It is also available in English: posts are published at regular intervals and dispatched through newsletters > Luigi Caricato

OO VIDEO

The art of healthy eating

The fruit of tradition, care and a passion for quality. Our story starts here, in Puglia. The beating heart of the Mediterranean Sea. This is the birthplace of our oil-making art, an art that has always considered olives as a living body. Video Spot Corporate by Masseria di Sant'Eramo