Tuesday 02 June 2020 - Director LUIGI CARICATO - staff@olioofficina.net

log in - register - advertising - donate

society > culture

A special postal marking for oil

A special postal marking for oil

Poste Italiane will be present at the fourth Olio Officina Food Festival. All stamp collectors can have their mail cancelled with a special postal marking devoted to the culture of olive oil. Whoever is unable to attend this event can request the cancellation at the Post Office’s philatelic bureau during the following sixty days.


Oil on four screens

Oil on four screens

At the Olio Officina Food Festival in Milan there will be a sensory room where one can experience the vivid emotions that arise when visiting an olive grove and mill.


Sommariva’s hundredth birthday

Sommariva’s hundredth birthday

100 is a large number. One hundred are the years that have passed since Domenico Sommariva established in 1915 his famous olive farm and mill in the plain of Albenga. Quality and culture are the key elements recurring throughout its history, a century devoted to olive oil.


The human dimension of oil

The human dimension of oil

According to an illustrious Italian anthropologist, olives and their oil are not only “fruit” of the land, but over the millenniums have become symbols of many key aspects of the life of Man.


Olivolo

Olivolo

In every corner of Italy there are towns and villages whose names evoke olive trees and oil. Then again in a country where, from North to South, olive oil has played a leading role in our history for over two millenniums, it couldn’t be otherwise. A small Venice island also pays tribute to this plant.


The suspended olive tree

The suspended olive tree

It is not a museum like most others. In Tuscany, Italy, a new, futuristic concept of a museum has seen the light. A plant sinks its roots into an ancient cistern, taking up the nutrients in an unusual manner. The signals of its “nervous” activity are constantly monitored and recorded. The visitor can even perceive the plant's most intimate emotions.


The sensual pleasure of wine

The sensual pleasure of wine

Inebriation is close to eroticism, drunkenness to pornography. Have you read I Drink Therefore I am: A Philosopher's Guide to Wine, by Roger Scruton? This exquisite work introduces the reader to the secret soul of wines. Thoughts race, feelings break free and words dance away. Even in silence. Because it is the inner voice that speaks.


The human side of wine

The human side of wine

Let's know the winners of the 33rd Masi Prize, a unique marriage between wine, culture and true values. Because culture points the way to a new understanding amongst peoples that can also lead to a brighter economic future.


Oil wrestling

Oil wrestling

Do you know about oil wresting tournaments? In Turkey yağlı güreş is a national sport.


A wreath of olive branches on the UN flag

A wreath of olive branches on the UN flag

Did you ever notice that the emblem depicted on the flag of the United Nations, in white on a light blue background, includes olive tree branches, symbolizing peace?


<< | 1 | 2 |

NEWS
SOCIAL
EXTRA
INTERVIEWS

A new paradigm

Interview with Pasquale Forte: “Nothing is the same any more. Consumers have changed, but so have their philosophy and approach to life. Today they want to live through their emotions: smelling, tasting, trying. Advertising is a serious job. In order to be influential, it is vital to develop new messages" > Luigi Caricato

You have to experience the oil

Interview with Gian Franco CarliOur oil is “made by the people who bring it, brought by the people who make it”, without using middlemen. You have to experience the product. You have to immerse yourself in it. To the point of saturation. Penetrate through to its heart. In fact, if you can’t manage to crystallize what you want to tell consumers in one single idea, one single topic, you can’t be creative. A good rule is to always tell the truth, and if possible the whole truth. Because in the long term, only the truth will win over people’s trust. And what other purpose should there be for advertising, if not to encourage and establish trust? > Luigi Caricato

There’s no universal blend

Interview to Fabrizio Fusi, founded two companies Castel del Chianti and Fiorentini Firenze: "You have to aim for an oil that’s as harmonious as possible. Everyone always wants an oil that’s not too fruity, not too bitter and not too pungent. A mild oil raises fewer issues with a consumer, but the milder an EVO is, the more criticism it will encounter during panel tests and in any case, it will have a shorter shelf life" > Luigi Caricato

If made well, oil is good regardless of its origin

Her greatest dream is that extra virgin olive oil will become popular all over the world. For Maria Flora Monini it is necessary to invest in advertising. Promoting not only the brand, but also the culture of a product. > Luigi Caricato

EDITORIAL
Luigi Caricato
EDITORIAL

LUIGI CARICATO

DIXIT
TASTE
Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

A Tuscan PGI oil made by Terre dell’Etruria, a farming cooperative society that has invested all it has on its members, expertly helping and guiding them towards quality and success. The most impressive features of this extra virgin oil, flavour apart, are its remarkable quality/price ratio and extraordinary yield > Luigi Caricato

My name is Italo

My name is Italo

An extra virgin olive oil from Abruzzo, made from blending oils of five olive cultivars, including the widely acclaimed Dritta. A soft oil, full of fruity attributes that give it body and personality. Versatile, with a great quality-price ratio and excellent dressing efficiency, it bears the signature of Fattoria del Torquato > Luigi Caricato

COOKING
Signature recipe: Chocolate bread pudding with evoo

Signature recipe: Chocolate bread pudding with evoo

Marisa Iocco, chef and owner of Spiga Ristorante in Boston, offers us a typically American dessert, very popular and now considered so familiar that it cannot be taken off the menu, as much as it is required. The same dessert was proposed during the communication and training project held at the end of 2019 in Boston, Providence and New York, organized by the quality consortia of extra virgin olive oils Ceq Italia and, for Spain, by QvExtra! with the support of the European Union.

Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Extra Virgin Garda DOP olive oil’s distinctive traits are its naturally delicate flavor and its elegance. At the taste it can be recognized for harmony or its organoleptic notes and for the light and balanced aromas: the scents of fresh grass, aromatic herbs, hay and artichoke, together with the typical almond aftertaste, make it unique. Recipe by chef Carlo Bresciani

WEB
Olio Turri's blog, a happy exception

Olio Turri's blog, a happy exception

Very few oil producers run blogs. Turri's, with its minimalistic design, is both simple and elegant. It is also available in English: posts are published at regular intervals and dispatched through newsletters > Luigi Caricato

OO VIDEO

The art of healthy eating

The fruit of tradition, care and a passion for quality. Our story starts here, in Puglia. The beating heart of the Mediterranean Sea. This is the birthplace of our oil-making art, an art that has always considered olives as a living body. Video Spot Corporate by Masseria di Sant'Eramo