26 January 2020 - Director LUIGI CARICATO - staff@olioofficina.net

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Dreams always come true

Luigi Caricato

Dreams always come true, if we cultivate them with care. When in 2012 I inaugurated the Olio Officina Food Festival with – I confess – a certain degree of trepidation, I was certain that I would win my personal bet.
I soon realized that I had chosen the right moment. Even the town I had selected for this event, Milan, proved against all odds to be the best choice. If I had started this festival sooner – and indeed, I had been toying with the idea for over twenty years – it would have been a waste of energy, and the scarce outcome would have never repaid all my efforts.

One cannot always afford to be too innovative. It is of the utmost importance to choose the right moment, and be able to sense future trends. One may force things, but only a little. Insist, without being too pushy. The world of oil, but more in general the farming and food industry, have always considered raw materials as such, and only in exceptional cases have sensed the symbolic nature of products such as olive oil.

There is a reason why all the religions of the Book assign a key role to olive oil. It is certainly not because of its monetary value. Nowadays, for instance, extra virgin oil is considered a commodity, but we should never forget that it is a polysemic product, and it would be a mistake to neglect, as many still do, its status of cultural marker.

The success of my enterprise is for all to see. Nowadays, much is said and written about olive oil. It has become a popular subject, and if anything, the problem is that too much nonsense is said, often using ominous tones, evoking frauds and raising alarm. It is also common to discuss about olive oil in a disdainful manner, discriminating whoever, for a variety of reasons, cannot produce first-rate oils. Sadly, ignorance and cultural poverty are widespread. Olive oil becomes a fetish that brings out the arrogance of the speakers.

Olio Officina on the other hand aims at highlighting the beauty and positive features of oil. This is a hard task, that only few can fulfil. The bet is still on. Everybody should work relentlessly, doing everything in their power to achieve their aims. I believe that dreams do come true.

Luigi Caricato - 18-01-2015 - All rights reserved

DIXIT
TASTE
Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

A Tuscan PGI oil made by Terre dell’Etruria, a farming cooperative society that has invested all it has on its members, expertly helping and guiding them towards quality and success. The most impressive features of this extra virgin oil, flavour apart, are its remarkable quality/price ratio and extraordinary yield > Luigi Caricato

COOKING
Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Extra Virgin Garda DOP olive oil’s distinctive traits are its naturally delicate flavor and its elegance. At the taste it can be recognized for harmony or its organoleptic notes and for the light and balanced aromas: the scents of fresh grass, aromatic herbs, hay and artichoke, together with the typical almond aftertaste, make it unique. Recipe by chef Carlo Bresciani

WEB
Olio Turri's blog, a happy exception

Olio Turri's blog, a happy exception

Very few oil producers run blogs. Turri's, with its minimalistic design, is both simple and elegant. It is also available in English: posts are published at regular intervals and dispatched through newsletters > Luigi Caricato

OO VIDEO

The art of healthy eating

The fruit of tradition, care and a passion for quality. Our story starts here, in Puglia. The beating heart of the Mediterranean Sea. This is the birthplace of our oil-making art, an art that has always considered olives as a living body. Video Spot Corporate by Masseria di Sant'Eramo