Tuesday 02 June 2020 - Director LUIGI CARICATO - staff@olioofficina.net

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The new International Olive Council website goes live

The new International Olive Council website goes live

On 19 November 2019, the new IOC website officially went live. One year after the conclusion of the first phase of the analysis, and in keeping with the terms of the contract, the IOC can now offer a completely new communication system, thanks to the work of Member States and the Executive Secretariat. The new Observatory can also now be launched in the second half of 2020


World Trade in olive oil and table olives  

World Trade in olive oil and table olives  

The IOC issued the latest data on international trade in olive oils and table olives, data for the current marketing year compared with the previous season for the same period


Evooleum 2020, the most influential Guide, is now available

Evooleum 2020, the most influential Guide, is now available

Mercacei Publishing Group has launched the fourth edition of the Evooleum World's Top100 Extra Virgin Olive Oils Guide that showcases the 100 best Evoos in the world according to the results obtained in the Evooleum Awards. A deluxe edition, prologued by the renowned chef Andoni Adúriz (Mugaritz), where the reader can find Mediterranean recipes by 2 Michelin-star-chef Paco Roncero, articles about the culinary uses of extra virgin olive oil, most fashionable olive destinations, the latest trends in the world of packaging and pairings... and more, much more. A unique publication that, thanks to its success among chefs, importers and distributors, has become the most influential worldwide


Spain, specialisation in Olive Growing and Olive Oil Technology

Spain, specialisation in Olive Growing and Olive Oil Technology

The University of Jaen has announced a master's degree where students, during the courses, will learn the technology of olive growing and olive oil. The Executive Director of the International Olive Council, Abdellatif Ghedira, was present at the "departure" of the master's course


An in depth workshop on hydrocarbons in fats and oils in Bologna

An in depth workshop on hydrocarbons in fats and oils in Bologna

Organized by Sissg, the Italian Society for Fats and Oils Research, will take place on 12 and 13 December. There will be two days of meetings and debates on the role played by hydrocarbons, especially Moah and Mosh, present in fats and oils


Senegal's Ambassador visiting the International Olive Council

Senegal's Ambassador visiting the International Olive Council

The Ambassador has shown all her interest towards the Ioc to start a collaboration to help Senegalese consumers


Ioc, a recognition diploma and a commemorative pin to reward former Chairs and Vice-Chairs

Ioc, a recognition diploma and a commemorative pin to reward former Chairs and Vice-Chairs

Five Italians, three Greeks, two Spaniards, two Portuguese and one Tunisian were awarded by the International Olive Council for their contribution to the olive sector and their role in the Advisory Committee


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NEWS
SOCIAL
EXTRA
INTERVIEWS

A new paradigm

Interview with Pasquale Forte: “Nothing is the same any more. Consumers have changed, but so have their philosophy and approach to life. Today they want to live through their emotions: smelling, tasting, trying. Advertising is a serious job. In order to be influential, it is vital to develop new messages" > Luigi Caricato

You have to experience the oil

Interview with Gian Franco CarliOur oil is “made by the people who bring it, brought by the people who make it”, without using middlemen. You have to experience the product. You have to immerse yourself in it. To the point of saturation. Penetrate through to its heart. In fact, if you can’t manage to crystallize what you want to tell consumers in one single idea, one single topic, you can’t be creative. A good rule is to always tell the truth, and if possible the whole truth. Because in the long term, only the truth will win over people’s trust. And what other purpose should there be for advertising, if not to encourage and establish trust? > Luigi Caricato

There’s no universal blend

Interview to Fabrizio Fusi, founded two companies Castel del Chianti and Fiorentini Firenze: "You have to aim for an oil that’s as harmonious as possible. Everyone always wants an oil that’s not too fruity, not too bitter and not too pungent. A mild oil raises fewer issues with a consumer, but the milder an EVO is, the more criticism it will encounter during panel tests and in any case, it will have a shorter shelf life" > Luigi Caricato

If made well, oil is good regardless of its origin

Her greatest dream is that extra virgin olive oil will become popular all over the world. For Maria Flora Monini it is necessary to invest in advertising. Promoting not only the brand, but also the culture of a product. > Luigi Caricato

EDITORIAL
Luigi Caricato
EDITORIAL

LUIGI CARICATO

DIXIT
TASTE
Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

Antico Borgo, the scent and flavours of the Frantoio, Moraiolo and Leccino trine

A Tuscan PGI oil made by Terre dell’Etruria, a farming cooperative society that has invested all it has on its members, expertly helping and guiding them towards quality and success. The most impressive features of this extra virgin oil, flavour apart, are its remarkable quality/price ratio and extraordinary yield > Luigi Caricato

My name is Italo

My name is Italo

An extra virgin olive oil from Abruzzo, made from blending oils of five olive cultivars, including the widely acclaimed Dritta. A soft oil, full of fruity attributes that give it body and personality. Versatile, with a great quality-price ratio and excellent dressing efficiency, it bears the signature of Fattoria del Torquato > Luigi Caricato

COOKING
Signature recipe: Chocolate bread pudding with evoo

Signature recipe: Chocolate bread pudding with evoo

Marisa Iocco, chef and owner of Spiga Ristorante in Boston, offers us a typically American dessert, very popular and now considered so familiar that it cannot be taken off the menu, as much as it is required. The same dessert was proposed during the communication and training project held at the end of 2019 in Boston, Providence and New York, organized by the quality consortia of extra virgin olive oils Ceq Italia and, for Spain, by QvExtra! with the support of the European Union.

Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Ravioli with Garda extra virgin olive oil stuffing and black olive charcoals

Extra Virgin Garda DOP olive oil’s distinctive traits are its naturally delicate flavor and its elegance. At the taste it can be recognized for harmony or its organoleptic notes and for the light and balanced aromas: the scents of fresh grass, aromatic herbs, hay and artichoke, together with the typical almond aftertaste, make it unique. Recipe by chef Carlo Bresciani

WEB
Olio Turri's blog, a happy exception

Olio Turri's blog, a happy exception

Very few oil producers run blogs. Turri's, with its minimalistic design, is both simple and elegant. It is also available in English: posts are published at regular intervals and dispatched through newsletters > Luigi Caricato

OO VIDEO

The art of healthy eating

The fruit of tradition, care and a passion for quality. Our story starts here, in Puglia. The beating heart of the Mediterranean Sea. This is the birthplace of our oil-making art, an art that has always considered olives as a living body. Video Spot Corporate by Masseria di Sant'Eramo